Co-owned by Robert De Niro and occupying a prime position on the cobblestone streets of TriBeCa, The Greenwich Hotel is an intimate 88-room boutique property that attracts travelers curious about its celebrity pedigree, celebrated design, and famously high price point. This review examines whether the hotel’s premium pricing is justified by its amenities—including the Shibui Spa, the Axel Vervoordt-designed penthouse, and the destination Italian restaurant Locanda Verde—drawing on current pricing data and guest reviews from the past year.
Last checked: 2026-07-17
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Location: TriBeCa, New York City · Owner: Co-owned by Robert De Niro and King & Partners · Starting price: from
Co-owned by Robert De Niro and occupying a prime position on the cobblestone streets of TriBeCa, The Greenwich Hotel is an intimate 88-room boutique property that attracts travelers curious about its celebrity pedigree, celebrated design, and famously high price point. This review examines whether the hotel’s premium pricing is justified by its amenities—including the Shibui Spa, the Axel Vervoordt-designed penthouse, and the destination Italian restaurant Locanda Verde—drawing on current pricing data and guest reviews from the past year.
78 per night (KAYAK) · Key amenities: Shibui Spa, underground pool, Locanda Verde restaurant, fitness centerHow we researched this
Last checked: 2026-07-17.
Sources reviewed: official property website (thegreenwichhotel.com), Kayak, TripAdvisor, Oyster, AHotelLife, World’s 50 Best Discovery, LinkedIn company profile, Life+Times.
No on-site visit or staff interview was conducted; pricing data is aggregated from booking platforms and review sites.
The Greenwich Hotel at a glance
- TriBeCa, New York City — a quiet, residential downtown base with cobblestone streets and premier dining (Leading Hotels of the World).
- Co-owned by Robert De Niro and King & Partners. Opened in 2008 (Life+Times).
- Shibui Spa, underground heated pool, Locanda Verde restaurant, fitness center (Oyster).
- 88 rooms and suites. Axel Vervoordt-designed Tribeca Penthouse from $12,000/night (Official Site).
| Category | Detail |
|---|---|
| Location | TriBeCa, New York City |
| Address | 377 Greenwich Street, NY 10013 |
| Owner | Co-owned by Robert De Niro and King & Partners |
| Year Opened | 2008 |
| Room Count | 88 rooms and suites |
| Starting Price | from $178 per night (KAYAK aggregate low, 2026) |
| Standard Room Rates | $1,200 – $1,700 per night |
| TripAdvisor Rating | 4.7 / 5 (Updated 2026) |
| On-site Dining | Locanda Verde (Italian) |
| Spa | Shibui Spa |
| Pool | Underground heated pool |
| Check-in / Check-out | 4:00 PM / 12:00 PM |
| Collection | The Leading Hotels of the World |
Does Robert De Niro own The Greenwich Hotel?
Robert De Niro is a co-owner of The Greenwich Hotel, a key distinguishing factor for this TriBeCa property. The hotel was developed in partnership with Ira Drukier, Richard Born, and Raphael De Niro through their firm King & Partners (Life+Times).
Who owns the Greenwich Hotel?
The ownership structure is a collaboration of hospitality veterans and the actor. De Niro’s involvement goes beyond financing; he was instrumental in the hotel’s concept, pushing for a residential, hand-crafted atmosphere over a traditional luxury hotel veneer (LinkedIn company profile).
What is Robert De Niro’s connection to the hotel?
De Niro’s connection is deeply tied to his broader investment in TriBeCa’s cultural identity. As a co-founder of the Tribeca Film Festival, he saw the hotel as a natural extension of the neighborhood’s transformation into an arts and dining destination. It gives the property an authentic link to the local scene that other luxury hotels cannot easily replicate.
The bottom line: De Niro’s ownership is not a passive endorsement. It shapes the hotel’s design language and clientele identity, making it a genuine ‘home base’ for the cultural elite.
How much is The Greenwich Hotel per night?
Pricing at The Greenwich Hotel varies significantly by room type and season. Standard accommodations currently fall between $1,200 and $1,700 per night, while the Axel Vervoordt-designed Tribeca Penthouse ranks among the most expensive suites in New York City at $12,000 to $15,000 per night (Kayak) (The Hollywood Reporter / Official Site).
Price range overview
The Kayak aggregate low for 2026 is $178, though average standard room rates hover around $1,607 for weeknights and $1,636 for weekends. The earliest Oyster reviews quoted courtyard rooms at roughly $475 per night, illustrating a substantial price appreciation over the hotel’s lifecycle (Oyster).
What factors affect room rates?
Seasonality is a primary driver. February sees approximately 22% lower rates, while April and the June–August peak season cause prices to rise by around 17% (World’s 50 Best Discovery). The specific room category—from a courtyard standard to a penthouse—dictates the final price, with complimentary inclusions like Wi-Fi, minibar snacks, and newspaper delivery adding offsetting value.
The catch: Bargain rates at this property are real but scarce, typically requiring a flexible schedule and booking far in advance to capture the low-season pricing.
Is The Greenwich Hotel worth it?
This question forms the core of the hotel’s public conversation, and the answer depends heavily on what a traveler prioritizes. The Greenwich distinguishes itself through design authenticity and residential scale.
Pros
- Guests consistently praise the “home-away-from-home” atmosphere.
- Rooms are large by Manhattan standards, with hand-crafted decor.
- Complimentary features—including Wi-Fi, minibar snacks, and video game consoles—are unusual at this price tier.
- The Shibui Spa and underground pool are widely considered standout amenities (Oyster).
Cons
- Standard room rates are objectively very high.
- The downtown TriBeCa location requires a longer commute to Midtown attractions.
- The quiet lobby atmosphere may feel less lively to some guests compared to grand Midtown hotels.
Guest reviews on TripAdvisor
With a rating of approximately 4.7 out of 5, the hotel ranks among the top 10% of all New York City hotels on TripAdvisor. Guests consistently highlight the quality of the bedding, the residential bathroom products, and the discretion of the staff (TripAdvisor).
Comparing value to nearby hotels
Alternatives like the Crosby Street Hotel offer a more colorful, British-designed aesthetic, while the Four Seasons Hotel New York Downtown provides a more traditional corporate luxury experience. The Greenwich earns its premium through its unique design philosophy and intimate scale.
“This virtually flawless 88-room TriBeCa hotel offers large, homey rooms, breathtaking design, and very attentive service.”
— Oyster editorial review
Nearby alternatives to consider: The modern industrial Smyth Tribeca, the playful music-centric Roxy Hotel, and the classic luxury Four Seasons Downtown. The Greenwich is the best fit for guests prioritizing residential comfort and design pedigree over a more energetic hotel atmosphere.
Pricing breakdown: From $178 (Kayak aggregate low) to $1,700+ for standard rooms. The Tribeca Penthouse reaches $15,000+. Rates drop approximately 22% in February. Member of The Leading Hotels of the World.
Our pick: The Greenwich Hotel is tailor-made for the traveler who values privacy, design, and a neighborhood base over the hustle of Midtown. If this describes your travel style, the weight of reviews—including editorials calling it “very expensive and worth every penny” (AHotelLife)—strongly suggests the premium pricing is justified.
What celebrities stay at the Greenwich Hotel?
The hotel’s residential floorplans and strong privacy protocols make it a logical choice for film and fashion industry guests. As a property co-owned by Robert De Niro, it naturally attracts an A-list clientele who appreciate discretion over paparazzi visibility.
Celebrity clientele and privacy
The property is composed of restored 19th-century buildings, allowing for discrete entrances and a quiet lobby. This layout is specifically designed for high-profile guests to move freely, a feature less common in the larger Midtown luxury hotels.
Met Gala connections
Given De Niro’s cultural footprint, the hotel frequently serves as a base for attendees of the Met Gala and New York Fashion Week who prefer staying downtown. Its proximity to cultural venues and its own exclusive events calendar reinforce its status as a discreet luxury hub.
The pattern: Discretion at The Greenwich isn’t a happy accident; it’s a core architectural and service philosophy that attracts a specific, high-profile repeat clientele.
What is the most famous hotel in New York?
Classic landmarks like The Plaza hold historic fame, but The Greenwich Hotel has carved out a unique reputation as the definitive downtown luxury institution. Its fame is built not on gilded grandeur, but on a potent mix of celebrity ownership, avant-garde design, and residential comfort.
“Very expensive and worth every penny.”
— AHotelLife boutique travel review
The Greenwich Hotel’s reputation
The Axel Vervoordt penthouse received significant media attention, with the Hollywood Reporter describing its aesthetic as taking “austere luxury to new heights” (The Greenwich Hotel site). This cemented the hotel’s status among design-conscious travelers worldwide.
TriBeCa’s most notable hotels
Within TriBeCa, The Greenwich competes with the Smyth and the Roxy. However, it successfully occupies the niche of understated luxury that feels more like a private home than a hotel. This positioning attracts a discerning, repeat clientele who value consistency and authenticity over the trendy hotel of the month.
“The less-is-more hotel suite in NYC… austere luxury to new heights.”
— The Hollywood Reporter
What to watch: TriBeCa is quieter than Midtown. The Chambers Street subway station (1, 2, 3, A, C, E lines) is a short walk away and provides excellent connectivity to the rest of Manhattan (LHw). The trade-off for the peaceful, walkable neighborhood is a slightly longer commute to the classic tourist core.
booking.com, trip.com, tripadvisor.fr, tijd.be, lecho.be, tripadvisor.es, tripadvisor.it, en.wikipedia.org, stern.de
Frequently Asked Questions
Does Robert De Niro own the Greenwich Hotel?
Yes, Robert De Niro is a co-owner of the Greenwich Hotel alongside partners Ira Drukier, Richard Born, and Raphael De Niro through the King & Partners group.
How much is a night at the Greenwich Hotel?
Standard room rates typically range from $1,200 to $1,700 per night. The Kayak aggregate low for 2026 is $178. The Tribeca Penthouse is priced around $12,000 to $15,000 per night.
Where is the Greenwich Hotel located?
The hotel is located at 377 Greenwich Street in the TriBeCa neighborhood of New York City, between SoHo and the Financial District.
What amenities does the Greenwich Hotel offer?
Amenities include the Shibui Spa, an underground heated swimming pool, a well-equipped fitness center, and the highly rated Italian restaurant Locanda Verde.
Who designed the Greenwich Hotel?
The hotel was conceived by its ownership group with a focus on hand-crafted, residential design. The celebrated Tribeca Penthouse was specifically designed by Belgian designer Axel Vervoordt in a wabi-sabi aesthetic.
What is the best time to book the Greenwich Hotel?
Rates are typically lowest in February, approximately 22% below peak season. High season runs from June through August and during the year-end holidays.