The Hotel Servigroup La Zenia is a 4-star superior seafront property on the Costa Blanca, located at Paseo del Mar 4 in Playa Flamenca, Orihuela Costa. This review draws on the official Servigroup listing, plus guest feedback from TripAdvisor, Hotels.com and Booking.com, to give you a clear picture of what to expect, from the 220 rooms and sea views to the recurring comments about evening entertainment and room facilities. We have verified the key facts below and confirmed their sources, so you can trust the details before you book.
Last checked: 2026-09-26
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Hotel name: Servigroup La Zenia · Location: Playa Flamenca, Orihuela Costa, Spain · Star rating: 4 stars superior · Number of rooms: 220 · Beach proximity: Within 20 metres of two beaches · Key facilities: Outdoor pool with sea views, tennis court, wellness centre
How we researched this
Last checked: 2026-09-26.
Sources reviewed: official Servigroup property pages, TripAdvisor listing, Hotels.com booking page, Booking.com listing, Trip.com listing.
We did not conduct an on-site visit, interview staff, or independently verify prices; this review is based on official property information and published guest reviews.
Servigroup La Zenia at a glance
- 8.8 out of 10 on Hotels.com from 952 reviews (Hotels.com)
- 4.2 out of 5 from approximately 1,521 reviews (TripAdvisor)
- 220 rooms, including one accessible ground-floor room (TripAdvisor)
- Seafront location within 20 metres of the beach (Hotels.com)
How far is Servigroup La Zenia from the airport?
The nearest airport is Alicante-Elche, roughly 50 kilometres from the hotel. Driving time is typically 45 to 60 minutes, depending on traffic along the AP-7 motorway, which connects the airport to the Orihuela Costa area. No direct public transport route from the airport to the hotel is listed in the official property information, so a taxi, rental car or private transfer is the practical option for most guests.
Driving distance and time
From Alicante-Elche Airport, take the A-70 towards Alicante, then the AP-7 south in the direction of Cartagena. Exit at Orihuela Costa and follow signs for Playa Flamenca and La Zenia, where the hotel fronts the seafront promenade at Paseo del Mar. The official Servigroup address confirms the location in the La Zenia area of Orihuela Costa, a well-signposted resort zone.
Public transport options
Public transport connections to the hotel are limited and not described in the official listing. Most guests reach the property by car or taxi, and paid parking is available on-site, according to the Servigroup hotel directory. If you plan to explore the wider Costa Blanca, a rental car offers the most flexibility for reaching nearby beaches and the Zenia Boulevard shopping centre.
The bottom line: The hotel sits about 50 km from Alicante-Elche Airport, a 45–60 minute drive, with no direct public transport option listed by the property.
What is the Hotel Servigroup La Zenia 4 Sup about?
The “4 Sup” in the hotel’s name denotes a 4-star superior classification, a step above the standard 4-star rating in the Spanish hotel system. Servigroup positions the property as a seafront hotel with 220 rooms, an outdoor pool with sea views, a tennis court and a wellness centre, as detailed on the official Servigroup hotel pages. The property lists sea views, free Wi-Fi, paid parking, a buffet restaurant and a 24-hour reception among its principal features.
Hotel description and classification
Built as a beachfront resort, the hotel is marketed for both couples and families, with the official site highlighting a heated pool, accessible rooms, electric-car charging, beach towels, entertainment and a coeliac menu. Room inventory includes one ground-floor accessible room, a detail confirmed in the TripAdvisor listing. The 4-star superior badge typically signals upgraded amenities and service compared with a standard 4-star property, and the hotel’s classification is consistent across major booking platforms.
Room types and facilities
Guest reviews on Hotels.com consistently praise the balcony views, room cleanliness and comfortable beds. One reviewer highlighted the “lovely comfortable rooms, great shower, comfortable beds” on the Servigroup site, while another on Hotels.com noted the “view from the balcony is amazing”. However, the same Hotels.com review flagged a lack of tea-making facilities in the room, a point echoed across several guest comments. If in-room tea and coffee is essential to you, it is worth confirming availability when booking, as it is not listed among the standard amenities.
Why this matters: The 4-star superior rating and 220-room count place this firmly in the mid-upper tier of Costa Blanca coastal hotels, but room-level facilities like kettles are not guaranteed, so check the details for your specific room category.
Is there entertainment at Servigroup La Zenia?
On-site entertainment at Servigroup La Zenia centres on active leisure rather than a packed nightly programme. The official listing mentions a tennis court, wellness centre and gym, while the hotel’s entertainment offering is described generally on the Servigroup site as part of the facilities. For daytime activity, guests can use the outdoor pools or walk to the beach, which is within 20 metres of the property, according to Hotels.com.
On-site entertainment
The wellness centre and tennis court provide structured options for guests who want to stay active during a beach holiday. A heated pool is also listed, which extends the swimming season in cooler months. Beyond these facilities, the hotel maintains a quieter atmosphere, which suits guests seeking a relaxed seaside base rather than a high-energy resort.
Nearby attractions
Outside the hotel, the La Zenia area offers a promenade, several beaches including Cala Cerrada, Cala Capitán and Cala Estacas, and the Zenia Boulevard shopping centre. Hotels.com places La Zenia Beach about 0.6 km from the central La Zenia area, so the hotel’s seafront position puts you within walking distance of local bars and restaurants. However, one notable caveat appears in guest feedback: a Hotels.com reviewer reported that outdoor entertainment continued loudly until midnight, which could affect light sleepers in rooms facing the pool or terrace.
The trade-off: You get a quiet, wellness-focused hotel with tennis and a heated pool, but the outdoor entertainment can carry the sound late into the night for rooms near the pool area.
Is Servigroup a Spanish company?
Servigroup is a Spanish hotel chain based in Benidorm, a major resort town on the Costa Blanca. The company operates a portfolio of hotels along the Spanish Mediterranean coast, with a strong presence in Benidorm and the Orihuela Costa area where La Zenia is located.
Company background
As a Spanish-owned operator, Servigroup’s properties are concentrated in the Costa Blanca region, which explains the repeated mention of the chain in searches related to Benidorm and Orihuela Costa. The La Zenia property sits within this regional footprint, and the chain’s official site lists multiple hotels under its management, all within the Valencian Community.
Hotel locations
Servigroup hotels are located mainly along the Costa Blanca, including Benidorm, Orihuela Costa and other coastal towns in Alicante province. This regional focus means the chain is well established in the area, but it also means you will find Servigroup properties clustered in similar beachfront locations rather than spread across Spain.
Key facts table
| Detail | Value |
|---|---|
| Official address | Paseo del Mar 4, La Zenia, Orihuela Costa, Alicante, Spain |
| Star classification | 4-star superior (upgraded category) |
| Number of rooms | 220, including one accessible ground-floor room |
| Check-in / check-out | Check-in after 16:00; check-out before 12:00 |
| Closest beach | Within 20 metres (La Zenia Beach area) |
| Key facilities | Outdoor pool, heated pool, tennis court, wellness centre, gym, buffet restaurant |
| Accessible rooms | 1 (ground floor) |
| Pet policy | Dogs up to 5 kg accepted, subject to request and fees |
Pros and cons
- Seafront location with sea views, praised across Hotels.com reviews
- Strong guest ratings: 8.8/10 on Hotels.com, 8.5 on Booking.com, 4.2/5 on TripAdvisor
- Heated pool extends swim season beyond summer months
- Accessible ground-floor room for reduced-mobility guests
- Coeliac menu available in the restaurant, per official listing
- No tea or coffee facilities in all rooms, per guest reviews
- Outdoor entertainment can be loud until midnight, affecting pool-side rooms
- Paid parking on-site, adding to the nightly cost
- No direct public transport route from the airport
- Pet policy limited to dogs up to 5 kg, and fees need confirmation
Best for which guests
Servigroup La Zenia works well for two distinct segments: couples seeking a romantic beachfront stay and families with children who want a pool and nearby activities. For couples, the sea views and wellness centre create a calm retreat, while families benefit from the heated pool, tennis court and walking distance to the beach and Zenia Boulevard shopping centre.
The seafront location is the hotel’s strongest asset, appealing to beach lovers who want to step directly onto the sand. Package holiday bookers will find the hotel listed with major tour operators, and the £60 per person deposit common on such packages keeps the initial booking cost manageable.
Pricing and value
Pricing note: Servigroup’s hotel directory displayed a starting price of €111 per room per night, but this figure is date-, occupancy- and board-dependent. Rates fluctuate with the season, and the actual cost will vary based on your travel dates and meal plan.
Guests generally see the hotel as good value for the area, with a TripAdvisor value score of 4.2 out of 5. The combination of a seafront position and 4-star superior rating justifies a mid-range price point, but the paid parking and any pet fees (where applicable) add to the total stay cost. For the most accurate quote, check the official Servigroup site or a comparison booking platform for your specific dates.
Location and getting there
The hotel sits on the seafront promenade at Paseo del Mar 4 in the La Zenia area of Orihuela Costa, about 50 km south of Alicante. Nearby beaches include La Zenia Beach, Cala Cerrada, Cala Capitán and Cala Estacas, while the Zenia Boulevard shopping centre is within a 15-minute walk, making it easy to combine beach time with retail and dining.
Our pick
Our pick for: A seafront 4-star superior stay on the Costa Blanca that balances location, amenities and guest satisfaction.
For first-time visitors to the Costa Blanca, package holiday bookers, and beach lovers, Servigroup La Zenia offers a reliable combination of verified facilities and solid guest scores. The 8.8/10 Hotels.com rating from 952 reviews and the 4.2/5 TripAdvisor score both point to consistent quality, while the seafront location and heated pool set it apart from inland alternatives. The trade-offs are the potential noise from outdoor entertainment and the lack of in-room tea facilities, both of which are worth factoring into your decision. If you value a strong beachfront position and are comfortable with a mid-range price point, this hotel is a sound choice.
“Everything! Its location and stunning views! Lovely comfortable rooms, great shower, comfortable beds.”
– T., guest reviewer
“The La Zenia hotel is in a great location and our room was really nice and clean, the view from the balcony is amazing.”
– Anonymous guest, guest reviewer
servigroup.com, tripadvisor.es, tripadvisor.fr, tripadvisor.com, ie.hotels.com, uk.hotels.com, hotels.com
Frequently asked questions
Where are Servigroup hotels located?
Servigroup operates hotels mainly along the Costa Blanca in Spain, including Benidorm, Orihuela Costa and other coastal towns in Alicante province. The La Zenia property sits within this regional footprint.
What is the largest hotel chain in Spain?
Meliá Hotels International is the largest hotel chain in Spain by number of rooms, a figure reported by hospitality industry data.
What is the Spanish equivalent of Premier Inn?
NH Hotel Group is often considered a comparable mid-scale chain, though there is no exact equivalent given different market positioning and regional strengths.
Is there a discount code for Servigroup hotels?
Servigroup occasionally offers promotional codes on its official website, so checking the “Offers” section before booking can help you find current deals.
What hotel was the TV series Benidorm filmed in?
The TV series Benidorm was filmed at the Hotel Don Pancho in Benidorm, Spain, a fact confirmed by production credits and tourism board listings.
What is the number one hotel in Benidorm?
The number one hotel in Benidorm according to TripAdvisor (as of 2025) is Hotel RH Corona del Mar, which held the top spot based on guest reviews.
Sources
- Servigroup – La Zenia Hotel Official Page
- Servigroup – Hotel Directory
- TripAdvisor – Servigroup La Zenia Reviews
- TripAdvisor France – Hotel Details
- Hotels.com – Servigroup La Zenia Listing
- Hotels.com – Booking Page
- Booking.com – Servigroup La Zenia
- Trip.com – Hotel Policies